| Title | Selfish |
| Agency | Doner |
| Campaign | Take Pride - Fuller Smith & Turner |
| Advertiser | Fuller Smith & Turner |
| Brand | London Pride |
| Posted | June 2000 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Whatever you do, take Pride |
| Story | We see four good friends in a pub, chatting and bantering as only close mates can. We see them all drinking London Pride and end on a close up of the pint, with endline Whatever you do, take Pride |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Paul Cardwell |
| Copywriter | Damian Simor |
| Art Director | Lee Ford |
| Agency Producer | David Shute |
| Director | Mark Mylod |
| Director of Photography (DOP) | John Ignatius |
| Production Company | Channel X Communications Ltd |
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