Title | Reactine |
Agency | J. Walter Thompson Italia spa |
Campaign | Reactine |
Advertiser | Pfizer |
Brand | Reactine |
Date of First Broadcast/Publication | 2006 / 4 |
Business Sector | Health & Pharmaceutical Products |
Tagline | Suprisingly fast. Against allergy |
Story | The cheetah is the fastest animal in the savannah. This time, however, he's chased by a hippo that surprisingly is running faster than him. This is a metaphor of Reactine The commercial has been created by J. Walter Thompson Italy, Rome |
Media Type | Television |
Length | |
Agency Producer | Benedetta Arnaldi |
Creative Director | Paolo Ronchi |
Creative Director | Pietro Maestri |
Creative Director | Chips Hardy |
Copywriter | Alfredo Ruggieri |
Art Director | Pierfranco Fedele |
Director | Max Rocchetti |
Production Company | Mercurio Cinematografica |
Producer | Enrico Grassi |
Animation | The Basement |