| Title | Football Supporters |
| Agency | Mountainview |
| Campaign | Smoking Kills - The Anti-Smoking Society |
| Advertiser | The Anti-Smoking Society |
| Brand | The Anti-Smoking Society |
| Posted | June 2000 |
| Product | Anti-Smoking Message |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Encourage someone you hate to start smoking. Smoking Kills. |
| Story | Two football supporters, from opposing sides are waiting at a bus stop. The smaller of the two feels intimidated and gives a cigarette to the other, knowing it could kill him. |
| Media Type | Television |
| Length | |
| Creative Director | David Barker |
| Copywriter | Simon Gradwell |
| Art Director | Michael Nyrop-Larsen |
| Agency Producer | Will Jeffery |
| Director | Nigel Barton |
| Production Company | Maverick Media |
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