Flex Your Power - "Overhead Fans"

Brainchild Creative

Brainchild Creative San Francisco, United States

4332

Title	Overhead Fans
Agency	Brainchild Creative
Campaign	Conserve Energy - Flex Your Power
Advertiser	Flex Your Power
Brand	Flex Your Power
Posted	August 2006
Product	Energy Efficiency
Business Sector	Environmental & Animal Issues
Tagline	Flex Your Power
Story	To present energy conservation as a part of living in California - something that everyone does.
Philosophy	1) For lefficient lighting - show that bulbs are no longer ugly 2) For efficient cooling - an unusual metaphor for a smart way to save 3) For conservation - point out that "energy can't save itself"
Problem	Energy conservation is achieved both by buying/using more efficient appliances and lighting and/or by conserving during peak energy periods. The problem is how to communicate both aspects in ways that will motivate people to take action.
Result	During the recent heatwave, CA consumers save 2,000 megawatts/day - which was the difference between statewide blackouts and continued power supplies.
Media Type	Television & Cinema
Length	30 seconds
Market	United States
Director	Jeff Gorman
Production Company Producer	Lilly LaBonge
Account Director	Deborah Loeb
Creative Director	jef Loeb
Copywriter	jef Loeb
Advertising Manager	Wally McGuire
Art Director	David Swope
Agency Producer	Annie Uzdavinis
Editing Company	Beast
Sound Design Company	Machine Head
Production Company	Sandwick Films
Post Production	Sway