| Title | the campaign mailer you missed |
| Campaign | the campaign mailer you missed |
| Advertiser | Uno |
| Brand | none |
| Posted | November 2020 |
| Business Sector | Advertising & Communication |
| Philosophy | Designed specifically for ECDs, CDs and top agency personnel and sent directly to their mailbox, this spoof industry mailer – a piece of irreverent self promotion – links to the client’s website. http://paulhodgkinsoncopywriter.com/ The piece elicited an increase in awareness, positive personal responses from its select target audience and led to a marked uptick in business throughout 2019. |
| Media Type | Direct Mail |
| More Information | http://paulhodgkinsoncopywriter.com/ |
| Creative Director, Copywriter | Paul Hodgkinson |
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