| Story | "This is not a battlefield. This is where we celebrate the human spirit.” Sport loves to draw on war references. But for members of the Athlete Refugee Team who have fled real war, these analogies couldn't be further from the truth. As part of On’s sponsorship of the London World Championships Team they have created an integrated campaign to tell the world that #WeAreAllOne. Athlete films received free broadcast time from various sports networks across Europe during the Championships, as well as articles being featured by the Guardian UK, Nowness.com 'Picks' and others. A charity auction exhibition was also created at the 'ON Embassy' featuring athlete portraits, donated images from renowned sports photographers and others submitted via a social media campaign that asked everyday athletes to 'show us where you celebrate the human spirit'. |