Nike - "Racing Marion"

Wieden + Kennedy

Wieden + Kennedy Portland, United States

2063

Title	Racing Marion
Agency	Wieden + Kennedy
Campaign	Racing Marion
Advertiser	Nike
Brand	Nike
Posted	April 2000
Product	Cross Training
Business Sector	Sportswear
Story	A boy is reading a sport magazine. The sprinter MARION JONES is on the top. The boy sees the champion training herself in front of him. She proposes him to do a course. There is a course parody of the POINT BREAK movie. They cross flats, gardens, ... The film stops. If you want to know the end, you have to go and visit the internet website. Interactivity between television and internet. Marion Jones, the world's fastest woman, is challenged to a race. She accepts...
Story (original language)	Garçon lit magazine de sport. La sprinteuse MARION JONES est en couverture. Il lève la tête et voit la championne devant lui en train de s'échauffer. La sportive lui propose de faire une course. Course poursuite avec parodie du film POINT BREAK. Ils traversent des appartements, des jardins, ... Le film est coupé. Pour connaître la fin du film, il faut aller sur le site Internet.
Media Type	Television
Length	30 seconds
Market	United States
Creative Director	Bob Moore
Associate Creative Director	C. McBride
Copywriter	Dylan Lee
Art Director	Andy Fackrell
Agency Producer	Vic Palumbo
Director	Johan Renck
Actor / Celebrity	Marion Jones
Production Company	HSI
Creative Director	Hal Curtis