Andy Fackrell
Creative Director at ...
Netherlands
TitleUntethered - The David Brown Story (Trailer)
Agency
Campaign Untethered: The David Brown Story
Advertiser ON Run
Brand ON Run
Date of First Broadcast/Publication 2021 / 8
Business Sector Sneakers / Athletic Footwear
Story Since contracting Kawasaki disease at 15 months-old and losing his sight by the time he was a teenager, Paralympic champion and 100-meter world record holder, David Brown, has not seen the lane lines, starting blocks or the curves of the track. Bound by a four-inch tether, David and his running guide, Jerome Avery, have formed a unique partnership that has endured for more than seven years, during which Brown became a gold medalist, two-time World Champion, world record breaker and the first totally blind athlete to run 100m in under 11 seconds. Now – as David returns to defend his title at the 2020 Tokyo Paralympics – their inspiring story of companionship is being told in an original branded documentary, Untethered, presented by Swiss sportswear company On. Written by award-winning creative director Andy Fackrell and directed by Little Minx’s Andrew Dosunmu (Mother of George, Where is Kyra? and Netflix’s soon-to-be-released Beauty), the 21-minute short encompasses the extraordinary ambition and courage of all Paralympic athletes – seen through the prism of one man’s drive to succeed.
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