| Title | Toasters |
| Agency |
Mustoes
|
| Campaign |
Weddings Made Simple - Confetti Network
|
| Advertiser |
Confetti Network
|
| Brand |
Confetti.co.uk
|
| Posted | July 2000 |
| Product |
Confetti.co.uk gift shop
|
| Business Sector | Internet Sites (Excluding ISPs) / Apps.
|
| Tagline | Weddings Made Simple |
| Story | This ad covers the gift shop area of the site and plays on the scenario of a wedding couple receiving the same gift more than once. Featuring a selection of toasters accompanied by the line "Are your friends blessed with imagination? Thought not.", this is an ad which can run alone within a publication but is more often used in conjunction with others in the campaign. |
| Philosophy | Moving away from the frilly, copy laden ads typically found in the wedding press, the styling of this Confetti campaign is very simple so as to reflect the ease with which the site can be navigated. The use of confetti and the confetti shaped copy area serve to brand the ad whilst the illustrations and lines aim to throw a little humour onto what is often quite a stressful period of life, arranging a wedding. The strapline, "Weddings made Simple" sums up the campaign. |
| Problem | To communicate the wide range of services offered by Confetti for those who are organising a wedding in a way that reflects the simplicity and ease of use of the site |
| Media Type |
Magazine
|
| Market | United Kingdom |
| Creative Director |
Alan Morrice
|
| Associate Creative Director |
Paul Diver
|
| Copywriter |
Kirsten Everett
|
| Art Director |
Kwai-Heung Mak
|
| Illustrator |
Kwai-Heung Mak
|
