Volkswagen ID.Buzz - "The bus you missed is right around the corner 5"

Johannes Leonardo

Johannes Leonardo New York, United States

1660

Brand: Volkswagen ID.Buzz
Country: United States

Advertiser: Volkswagen

Title	The bus you missed is right around the corner 5
Agency	Johannes Leonardo
Campaign	The bus you missed is right around the corner
Advertiser	Volkswagen
Brand	Volkswagen ID.Buzz
Date of First Broadcast/Publication	2023 / 5
Business Sector	Station Wagons & Monospace
Philosophy	When you think of iconic vehicles, the Volkswagen Bus is one of the first on the list. Its unique look stands the test of time and is one of the most culturally relevant automobiles there is. Inspired by the original VW Bus, the global car manufacturer is set to reveal its 21st-century, fully electric remodel, the ID. Buzz, in the American market on June 2nd. It will be available for purchase in 2024.With the VW Bus inspiration, the ID. Buzz reboot has been modernized as an electronic vehicle (and includes air conditioning this time around), and its three-row longer wheelbase is designed to better cater to the American demographic. The VW ID. Buzz Reveal is being executed by VW at an event in Huntington Beach, CA on June 2nd. The day will be split into two parts, one for press and one for consumers (including VW Bus enthusiasts).To further support this momentous event in VW history, the VW marketing team will debut a paid media campaign to extend beyond the event itself. As an iconic nod to VW’s past and a statement on its vision for an EV future, the intent of the campaign is to elevate the moment beyond just the vehicle and make it a bigger VW brand moment. It’s not just another car reveal, but the rebirth of one of the most iconic cars in American history, the original VW bus.As one of the most beloved vehicles in automotive history, the creative focuses on what is simple, ownable, and iconic about its reincarnation - its two tone paint job. The campaign was teased out to the public on Monday, May 29th, featuring digital OOH that shows just two tone colors (no car) to create intrigue and excitement of what’s to come. On Friday, June 2nd, in line with the ID. Buzz Reveal in Huntington Beach, the OOH focused campaign will formally go live, replacing the tease OOH and including additional print placements.The creative work will take over key bus routes (playing off the contextual relevance of the original “Bus”) and many other placements across LA and NYC. This work announces that the VW bus is back, and celebrates the optimism, color and happiness that brings into the world.
Media Type	Outdoor/Out of Home
Length	30 seconds
Creative Chairman	Jan Jacobs
Creative Chairman	Leo Premutico
Executive Creative Director	Jonathan Santana
Creative Director	Jim Robbins
Copywriter	Stephen McDaniel
Art Director	Katie Quinn
Design Director	Charles Watlington
Design Director	Olga Vladova
Designer	Manny Sodhi
Head of Production	Tasha Cronin
Project Manager	Alexis Palew
Executive Agency Producer	Rebecca O'Neill
Executive Agency Producer	Brooke Kaylor
Business Director	Alesa Blanchard-Nelson
Business Affairs Manager	Denise Klapp
Traffic Manager	Sherry DelGrosso
Account Director	Sam McCallum
Account Director	Mal Gretz
Account Manager	Alexa Iliou
Account Manager	Devon Houston
Chief Strategy Officer	Steve Zaroff
Strategy Director	Mary Bakarich
Strategy Director	Adam Van Dyke
Strategy Director	Cooper Lemon
Production Company	Morton Jankel Zander (MJZ)
Director	Fredrik Bond
Executive Producer	Eriks Krumins
Executive Producer	Laura Macauley Thoel
Producer	Alicia Richards
Director of Photography (DOP)	Arnaud Potier
Production Designer	Chelsea Oliver
Editing Company	Union Editorial
Managing Partner	Caryn MacLean
Editorial Producer	Jennifer Tremaglio
Editor	Patric Ryan
Post Production	Company 3
Colorist	Sofie Friis Borup