| Title | ParticipACTION: Make Room for Play - Skipping Rope |
| Agency | Zulu Alpha Kilo |
| Campaign | ParticipACTION: Make room for play |
| Advertiser | Zulu Alpha Kilo |
| Brand | ParticipACTION |
| Posted | February 2015 |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Screen time is taking away play time. Make room for play. |
| Story | Canadian kids are spending an alarming average of 7.5 hours a day in front of screens – replacing time spent running, playing and being active outdoors. As a result, only 5% of Canadian kids are getting the 60 minutes of daily exercise they need. To dramatize this, we turned the screen itself into a physical entity that literally takes away children’s space to play. |
| Media Type | Digital |
| Length | |
| More Information | http://www.participaction.com/make-room-for-play-2/ |
| Chief Creative Officer | Zak Mroueh |
| executive creative director | Ron Smrczek |
| Art Director | Grant Cleland |
| Copywriter | George Ault |
| Account Director | Jessica DeSantis |
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