Campbell Company of Canada - "Campbell’s pAIntings: OOH"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

307

Brand: Campbell Company of Canada
Country: Canada

Advertiser: Campbell's

Title	Campbell’s pAIntings: OOH
Agency	Zulu Alpha Kilo
Campaign	Campbell’s pAIntings
Advertiser	Campbell's
Brand	Campbell Company of Canada
Date of First Broadcast/Publication	2024 / 3
Business Sector	Food
Story	Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.
Media Type	Outdoor/Out of Home
Agency	Zulu Alpha Kilo
Production Company	Zulubot
Sound Design Company	Zulubot
Studio	Zulubot
Post	Zulubot
Public Relations	spPR
Creative Chairman	Zak Mroueh
Chief Creative Officer	Brian Murray
Chief Creative Officer	Jenny Glover
Agency Producer	Ola Stodulska
Executive Strategy Director	Heather Segal
Executive Director	Sean Bell
Technology	Sean Bell
Strategy Team	Aurora Stewart de Peña
Associate Creative Director	Michael Romaniuk
Art Director	Michael Romaniuk
Account Manager	Alyssa Guttman
Post	Sarah Dayus
Associate Creative Director	Marco Buchar
Copywriter	Marco Buchar
Production Artist	Mila Lukezich
Agency Producer	Steven Czikk
Media Team	Christina Falconer
Media Team	Doyeon Kim
Media Team	Varun Oza
Online Producer	Lena Hamady
Post	Lena Hamady
PR	Sonia Prashar
PR	Aileen O’Sullivan
PR	Nikita Shivdasani
Editor	Oren Michaels
Mix Engineer	Oren Michaels
Studio Manager	Sandra Noto
Studio Manager	Henry Eugenio
Media Agency	Spark Foundry