| Title | The Sobering Report |
| Agency | Rethink Communications Inc. |
| Campaign | The Sobering Report |
| Advertiser | Arrive Alive |
| Brand | Arrive Alive |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Public Safety, Health & Hygiene |
| Philosophy | Arrive Alive wanted people to experience how any intoxication exponentially increases your risk of crashing, especially when drugs and alcohol are combined. And with marijuana legalization, it’s only getting worse. Introducing “The Sobering Report”, an annual report that becomes more impaired the more you scroll, emulating the symptoms of combined intoxication. Users could choose to read the report clearly by pressing “view sober” demonstrating that the safest way to drive is 100% sober. |
| Media Type | Annual Report |
| Creative Director | Hans Thiessen |
| Creative Director | Chris Staples |
| Creative Director | Ian Grais |
| Writer | Andrew Chhour |
| Designer | Jake Lim |
| Producer | Todd Harrison |
| Developer | Brad Stapleton |
| Developer | Ken Malley |
| Strategist | Sean McDonald |
| Account Director | Sarah Riedlinger |
| Account Executive | Hannah Jordan |
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