| Title | Sofa |
| Agency | Ogilvy India |
| Campaign | Sofa |
| Advertiser | Pidilite Industries Limited |
| Brand | Fevicol |
| Date of First Broadcast/Publication | 2019 / 8 |
| Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
| Story | The task was to celebrate 60 yrs. of existence of FEVICOL- furniture adhesive. FEVICOL's communication has always been deeply rooted in Indian culture, so we had to find an endearing story in that ethos. The film captures the changing fabric of life in India through the journey of a Sofa being passed down generations. 60 years ago, the Sofa comes as dowry with Mr. A’s bride, neighbors call it “Mrs. A’s Sofa”. Later, it is refurbished and given as dowry at her sister-in-law’s wedding. It becomes “Mrs. B’s Sofa”. Mrs. B’s daughter-in-law raises the upholstery. It becomes “Mrs. C’s Sofa”. Her daughter elopes. Sofa becomes “Lovebird’s Sofa”. It sees quakes and floods come and go, relationships evolve, bonds grow. It was young once and is still in its prime, this sofa is enjoying the test of time. |
| Media Type | Television |
| Length | |
| Production Company | Corcoise Films |
| Director | Prasoon Pandey |
| Executive Producer | Cyrus Pagdiwala |
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