Title | PinaTracks 2 |
Agency | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
Campaign | The São Paulo Pinacoteca |
Advertiser | Pinacoteca Art Museum of São Paulo |
Brand | Pinacoteca Art Museum of São Paulo |
Date of First Broadcast/Publication | 2018 / 1 |
Business Sector | Museums & Monuments |
Philosophy | SAO PAULO – The São Paulo Pinacoteca─the oldest art museum in the city─launches an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro. In order to participate in the PinaTrilhos (in loose translation: PinaTracks), it's necessary to download the app (available for IOS and Android) and, inside the train, begin answering questions about the works. Those who get the right answer move on to a station closer to Pina_. A wrong answer will move the player one station further from the museum. For those who want to play with the family and friends, in the traditional way and at no cost, simply download the game board from the website pinatrilhos.com.br. |
Media Type | |
CCO | Fábio Fernandes |
Creative Director | Eduardo Lima |
Creative Director | Theo Rocha |
Creative Director | Marcelo Ribeiro |
Head of Art | João Linneu |
Creative | Rafael Beretta |
Creative | Thiago Carvalho |
Creative | Eduardo Lima |
Creative | João Linneu |
Creative | Marcelo Almeida |
Motion Graphics | Gisele Oshiro |
Motion Graphics | Estevão Puggina |
Account Supervisor | Ricardo Forli |
Account Supervisor | Andrea Almeida |
Account Supervisor | Florencia Lear |
Account Supervisor | Valéria Coutinho |
Account Supervisor | Beatriz Altafini |
Account Supervisor | Lívia Gdikian |
Media | Maurício Almeida |
Media | Fabiana Rodrigues |
Media | Gabriela Vecchia |
Planer | André Foresti |
Planer | Gabriela Sanchez |
Agency Producer | Giuliano Springhetti |
Technology | Jefferson Russo |
Technology | Marcelo Arteiro |
Technology | Tiago Canzian |
Director of Integrated Production | Juliana Hasegawa |
Project Manager | Bia Andreucci |
Project Manager | Beatriz Penino |
Project Manager | Vivian Mo |
Project Manager | Julia Martinussi |
Sound House | Carbono |
Voice Over | Romero Cavalcanti |
Client Supervisor | Paulo Vicelli |
Client Supervisor | Adriana Kunsch |
Client Supervisor | Patricia Ewald |
Client Supervisor | Ana Carolina Costa |