IKEA - "Lamp Recycled"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

17422

Title	Lamp Recycled
Agency	Rethink Communications Inc.
Campaign	Lamp
Advertiser	IKEA
Brand	IKEA
Date of First Broadcast/Publication	2018 / 9
Business Sector	Home Appliances, Furniture & Gardening
Story	20 years ago, IKEA was the poster child for disposable furniture. But times have changed. The brand is becoming more sustainable and is becoming a leader in reusable materials. IKEA wanted to tell the world about this change, and incredibly, they wanted to encourage people to re-use their items instead of buying new ones.The solution was to re-use something iconic to the brand to deliver this message.
Media Type	Television
Length	76 seconds
Colorization	Alter Ego
Post Production	Rooster Post Production
Creative Director	Aaron Starkman
Art Director	Joel Holtby
Copywriter	Mike Dubrick
Production Company Producer	Anne-Marie Martignago
Director	Mark Zilbert
Director of Photography (DOP)	Todd Martin
Production Company	Scouts Honour
Editor	Marc Langley
Editor	Nick Graves
Editing Company	Rooster
Colorist	Eric Whipp
Color Assist	Mariya Guzova
Special Effects / VFX	Fort York
Agency Account Team	Caleb Goodman
Agency Account Team	Sarah Riedlinger
Agency Account Team	Marie Lunny
Agency Account Team	Becky Rudson
Sound Design and Mix	Vapor RMW
Composer Producer	Ren Klyce
Creative Director	Mike Dubrick
Creative Director	Joel Holtby
Creative Director	Ian Grais
Creative Director	Chris Staples
Strategist	Sean McDonald
Strategist	Stacy Ross
Line Producer	Rita Popielak
Online lead	Ernie Mordak
Audio Post Production	Mit Out Sound