| Title | The Great Escape |
| Agency | BBDO New York |
| Campaign | The Great Escape |
| Advertiser | American Red Cross |
| Brand | American Red Cross |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. |
| Media Type | Television |
| Length | |
| Production Company | Biscuit Filmworks NY |
| Music | Human |
| Global Chief Creative Officer | David Lubars |
| SVP/Creative Director | Roberto Danino |
| SVP/Creative Director | Anne Lac |
| SVP/Creative Director | Gary du Toit |
| SVP/Creative Director | Lance Vining |
| Copywriter | Ryan Sheehy |
| Copywriter | Emma Wren |
| Art Director | Tamara Yakov |
| SVP, Group Executive Producer | Alex Gianni |
| Associate Producer | Jason Guzman |
| Music Producer | Julia Millison |
| Senior Strategic Planner | Alexandra Britt |
| Director | Noam Murro |
| Managing Director/Partner | Shawn Lacy |
| Executive Producer | Andrew Travelstead |
| Producer | Emily Skinner |
| Head of Production | Sean Moody |
| DP | Eric Schmidt |
| Production Designer | Brock Houghton |
| Production Supervisor | Jennifer Berry |
| Editing Company | Rock Paper Scissors NY |
| Editor | Paul Hardcastle |
| Managing Director | Eve Kornblum |
| Editorial Producer | Lisa Barnable |
| Assistant Editor | Tim Mika |
| Flame Producer | Barbara Kontarovich |
| Flame Artist | Edward Reina |
| Colorization | Primary Pictures |
| Colorist | Daniel De Vue |
| Executive Producer Color | Thatcher Peterson |
| Color Producer | Jenny Bright |
| Audio Post Production | Heard City |
| Mixer | Tom Morris |
| Mix Producer | Andi Lewis |
| Mix Executive Producer | Sasha Awn |
| Mix Executive Producer | Jackie James |
| Managing Director, Mix | Gloria Pitagorsky |
| Music Composer | John Christopher Barnes |
| Music Creative Lead | Morgan Visconti |
| Executive Producer, Music | James Dean Wells |
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