IKEA - "Merkel"

thjnk Berlin

thjnk Berlin Berlin, Germany

944

Title	Merkel
Agency	thjnk Berlin
Campaign	Home At Last
Advertiser	IKEA
Brand	IKEA
Posted	July 2022
Business Sector	Home Appliances, Furniture & Gardening
Story	Having traveled the world for so long and having spent many late nights in the office, we decided to welcome Angela Merkel to something she has not seen much of these past years - her home.The whole world was happy for Angela Merkel that she is finally home. Sometimes all you have to do is make a friendly comment – and the public will respond friendly as well.You have to bring it all together: A concrete event with a lot of public attention anyway, far beyond Germany. An internationally known and, in some cases, even popular politician. A loved brand. Good timing in publishing. And of course the typical friendly tone of the Swedish furniture manufacturer. All this proves: a simple motif can still generate great power in brand PR.
Media Type	Print
Chief Creative Officer	Stefan Schulte
Chief Executive Officer (CEO)	Hendrik Heine
Creative Director	Sabine Kuckuck
Creative Director	Sophie Kearney
Creative Art	Armin Hassanzadeh
Account Director	Carolin Uppenbrock
Producing Director	Charlott Stave
Photographer	Marc Waldow