| Title | Chicken |
| Agency | Discovery Asia, Inc. |
| Campaign | What Have You Discovered - Discovery Channel |
| Advertiser | Discovery Communications, LLC. |
| Brand | Discovery Channel |
| Posted | July 2000 |
| Product | Television |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | What Have You Discovered Today |
| Story | 13 seconds is the maximum a chicken can fly on its own. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Philip Kitcher |
| Creative Director | Philip Kitcher |
| Creative Director | Karen Cheah |
| Copywriter | Chris Humphrey |
| Copywriter | Garon De Silva |
| Director | Martin Reeves |
| Music | Paul Tan |
| Editor | Lawrence Ang |
| Production Company | Human TV / Form Frameworks |
| Music Company / Composer | Opuz |
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