Title | Global Warming Map |
Agency | FP7/DXB - McCann Worldgroup |
Campaign | Global Warming Map |
Advertiser | WWF |
Brand | WWF |
Posted | January 2008 |
Business Sector | Environmental & Ecological Issues |
Tagline | Be a part of the solution before it's too late. |
Story | These maps were placed in schools and bookstores. Realistic in every way, they revealed no land-masses whatsoever when opened, with the line "Be a part of the solution before it's too late." |
Media Type | Other Collateral |
Market | United Arab Emirates |
Creative Director | Marc Lineveldt |
Art Director | Carl Lundqvist |
Copywriter | Neil Walker-Wells |