| Title | EVerybody In |
| Agency |
Commonwealth//McCann
|
| Campaign |
Everybody In
|
| Advertiser |
General Motors Corp.
|
| Brand |
GM electric
|
| Posted | November 2021 |
| Business Sector | Cars
|
| Story | There's an old saying “As GM Goes, So Goes The Nation.” While this might not have been true at all points in history, we were certainly hoping to make it true with this effort, using GM’s significant scale, vision, and brand power to change the trajectory of EV adoption and drive a movement that would get “EVerybody In.”It would start with a refresh of the iconic GM brand and an exciting, EV convention-breaking ad campaign to signal the shift from corporate brand to category demand creator, turning a storied automaker into a champion of electrification.We would also highlight the power of Ultium, demonstrating the infinite EV possibilities that come with our industry-changing battery platform and speaking to GM’s broader purpose of creating an all-electric future that’s both inclusive and accessible. |
| Media Type |
Case Study
|
| Production Company |
Superprime
|
| CEO, Global Business |
Grant Theron
|
| Chief Creative Officer |
Chuck Meehan
|
| Chief Creative Officer |
Brad Emmett
|
| Creative Director |
Michael Raso
|
| Art Director |
Michael Raso
|
| Creative Director |
James Lemaitre
|
| Copywriter |
James Lemaitre
|
| EVP of Production |
Jeff Beverly
|
| SVP Director of Production Operations |
Laurie Pyykkonen
|
| VP Group Creative Director |
Rob Legato
|
| Associate Creative Director |
Michelle Musallam
|
| Associate Creative Director |
Nick Marine
|
| Senior Producer |
Adam Van Dyke
|
| SVP, group account director |
Michael Panley
|
| VP Account Director |
Jason Dale
|
| Account Supervisor |
Amanda Macielak
|
| SVP Strategy Director |
Danny Olson
|
| Senior Art Director Social |
Cleveland Thrasher
|
| Copywriter |
Nate Paulson
|
| Senior Counsel |
Jeffery Farmer
|
| Global Chief Financial Officer |
Tony OGorman
|
| Associate Director |
Julie Peterhans
|
| Business Manager |
Julie Peterhans
|
| Business Manager |
Deb Silva
|
| Associate Director |
Stacy Swann
|
| Production Company Producer |
Christian Lathers
|
| Production Company Producer |
Wiebke Engel
|
| Chief Strategy Officer |
Anne Feighan
|
| Director |
The Malloys
|
| Executive Producer |
Rebecca SKINNER
|
| Managing Director |
Michelle Ross
|
| Executive Producer |
Charlotte Woodhead
|
| Head of Production |
Matt Sanders
|
| Production Company Producer |
William Green
|
| Production Supervisor |
Tiffany Che Staff
|
| Editor |
Lawrence Young
|
| Editor |
Chancler Haynes
|
| Assistant Editor |
Rich Gonzales
|
| Production Company Producer |
Kacie Gomez
|
| Head of Production |
Marie Mangahas
|