Jaguar - "F-Type All That Matters"

ALLDAYEVERYDAY New York, United States

1244

Brand: Jaguar
Country: United States

Advertiser: Jaguar Land Rover

Title	F-Type All That Matters
Agency	ALLDAYEVERYDAY
Campaign	F-Type All That Matters
Advertiser	Jaguar Land Rover
Brand	Jaguar
Date of First Broadcast/Publication	2021 / 2
Business Sector	Full Size & DeLuxe Cars
Philosophy	Alldayeveryday and director Scott Zacaroli hit Virginia International Raceway with a scorching 575hp supercharged Jaguar and professional race car driver Canaan O’Connell for a new high energy spot. This is the latest in a series by Zacaroli for Jaguar featuring drivers describing their experiences behind the wheel of this storied performance brand. In the piece, O’Connell describes the sensation of racing top speed: “It is a borderline meditative state. Everything else in life just melts away and all that matters is that moment.” High speed drone work from world champion drone racer Nurk brings the camera inches from the action Zacaroli’s combination of lush, cinematic imagery and emotional, unscripted storytelling deliver films that are as elevated as they are authentic. Scott Zacaroli is a former agency creative who moved into directing five years ago, and has directed TV commercials, brand films and documentaries for some of the world’s most prestigious brands. These include Jaguar, Cadillac, Rivian, Bermuda Tourism and Ethan Allen. His work is both cinematic and genuine. A combination that often features real people and unscripted storylines, but always with stunningly art directed imagery.
Media Type	Web Film
Length	62 seconds
Advertising Manager	Vin Iandimarino
Executive Producer	Michael Karbelnikoff
Executive Producer	Arrow Kruse
Head of Production	Tom O’Connell
Director	Scott Zacaroli
DP	Karl Schroder
Producer	Graham Redmond
Editing Company	Other NYC
Editor	Troy Mercury
Colorization	Company 3
Colorist	Kath Raish
Sound	Mr. Bronx Audio
Audio Engineer	Dave Wolfe
Music	APM