Season Ticket Campaign - "The Masterpiece"

Alkemy Digital Enabler Milano, Italy

Awards

3780

Brand: Season Ticket Campaign
Country: Italy

Advertiser: FC Internazionale Milano

Title	The Masterpiece
Brief	On 20 May 2018, Inter Milan ended their seven year absence from the UEFA Champions League. Quoting The Divine Comedy, Inter urged fans “to re-behold the stars” as part of a new season ticket campaign. The artwork mimicked the style of the Italian Renaissance and contained 104 actual Inter fans, selected through a “stadium casting” and photographed in classical poses. Furthermore, five unique fan stories and a dozen secret messages were hidden throughout the artwork.
Agency	Alkemy Digital Enabler
Campaign	The Masterpiece
Advertiser	FC Internazionale Milano
Brand	Season Ticket Campaign
Posted	November 2018
Business Sector	Sports Teams, Sports Events
Story	On 20 May 2018, Inter ended their painful seven-year absence from the UEFA Champions League. Quoting the Divine Comedy on that fine day, Inter came out “to rebehold the stars” with a new season ticket campaign.The artwork follows the style of Italian Renaissance and contains 104 Inter fans. They were selected through a “stadium casting” during an actual match at San Siro and photographed depicting classical poses.Furthermore, we hid five unique fan stories and a dozen secret messages throughout the artwork. The work has since become part of online sporting culture and was downloaded from the club’s website over 55,000 times in just 24 hours.Season tickets also sold out quickly, with the campaign finishing one month earlier than planned.
Media Type	Outdoor/Out of Home
Creative Director	Giorgio Cignoni
Creative Director	Federico Ghiso
Creative Supervisor	Jan Mattassi
Creative Supervisor	Marco Tironi
Copywriter	Demetrio Chirico
Art Director	Mauro Breda
Art Director	Gianluca Gianelli
Account Manager	Jacopo Pulcini
Content Creator	Silvia Galbiati
Social Media Manager	Federico Spagnolo
Analyst	Federico Magnani
Photographer	Joan Garrigosa
Post Production	Alex Torrens