BMW X5 - "Monza Sahara Track"

M&C Saatchi

M&C Saatchi Milan, Italy

13633

Title	Monza Sahara Track
Agency	M&C Saatchi
Campaign	Will & Power
Advertiser	BMW
Brand	BMW X5
Date of First Broadcast/Publication	2018 / 11
Business Sector	Cars
Story	With a 5793 meter long circuit through the sands and rocks of the Sahara, Monza’s historic race track comes to life in the heart of the desert
Media Type	Web Film
Length	128 seconds
Marketing Director	Federico Izzo
Communications Manager	Federica Manzoni
Communications Manager	Alessandra Mercuri
Advertising Manager	Stefano Voltan
Executive Creative Director	Luca Scotto di Carlo
Managing Partner	Luca Scotto di Carlo
Executive Creative Director	Vincenzo Gasbarro
Managing Partner	Vincenzo Gasbarro
Deputy Creative Director	Stefano Guidi
Deputy Creative Director	Armando Viale
Creative Team	Stefano Guidi
Creative Team	Armando Viale
Creative Manager	Michele Bellini
Creative Team	Roberto Ardigò
Digital Design	Alessandro Pomè
Client Services Director	Barbara Pusca
Account Director	Daria Burzoni
Head Of Planning	Massimo Capucci
Production Coordinator	Federico Fornasari
Director	Vincenzo Gasbarro
Assistant Director	Claudio Cingoli
Key Grip	Luciano Roversi
Director of Photography (DOP)	Luca Esposito
Executive Producer	Francesco di Trani
Head of Production	Francesco Crespi
Production Company	Utopia production
Production Services Director	Habib El Kilali