Title | Holiday |
Agency | BSSP |
Campaign | Choose Trio HMO during open enrollment |
Advertiser | Blue Shield of California (BSC) |
Brand | BSC |
Date of First Broadcast/Publication | 2019 / 10 |
Business Sector | Insurance |
Philosophy | The campaign’s emotional nature is a standout within the healthcare space. In a series of black and white spots, the work highlights BSC’s 24/7 on call doctors, 600+ urgent care centers statewide, house calls 365 days/year, and on call pharmacists. BSC knows people want more from their health plan and wants to support consumers during a crucial time of the year. Through this new campaign, the health insurance company shows us that with Trio HMO, you get a better kind of HMO. |
Media Type | Television |
Length | |
Chief Marketing Officer (CMO) | Jeff Robertson |
SVP | Jeff Robertson |
VP Brand | Blair McGrain |
Director of Consumer Marketing | Laura Johnson |
Director Brand Advertising and Sponsorships | Suzanne Buffington |
Senior IFP Marketing Manager | Angela Cheda |
Manager Brand Advertising and Sponsorships | Betsy Bellotti |
Marketing Account Manager | Jason Dulle |
Marketing Operations Manager | Kristin Linehan |
Creative Director | Sinan Dagli |
Art Director | Lynn Nakamura |
Copywriter | Kate Ursu |
Executive Director of Integrated Production | Vince Genovese |
Associate Integrated Producer | Tara Kennedy |
Business Affairs Manager | Tricia Krasneski |
Account Director | Caitlin Bricker |
Account Supervisor | Chelsie Earl |
Director of Performance Marketing | Rick Sandouk |
Performance Marketing Supervisor | Alfredo Meneses |
Production Company | Director's Bureau |
Director | Melodie McDaniel |
Executive Producer | Elizabeth Minzes |
Producer | Eric Escott |
Post Production | 1606 Studio |
Editor | Doug Walker |
Head of Production | Vickie Sornslip |
Editorial Company Executive Producer | Jon Ettinger |
Music | Soup Music Asche and Spencer |
Music Composer | Andy Huckvale |