Puma - "Fastest annual report in the world"

Digitas Pixelpark

Digitas Pixelpark Berlin, Germany

23355

Title	Fastest annual report in the world
Agency	Digitas Pixelpark
Campaign	Fastest annual report in the world
Advertiser	Puma
Brand	Puma
Date of First Broadcast/Publication	2018 / 4
Business Sector	Sportswear
Story	Athletic footwear and clothing brand Puma introduces the world's fastest annual report. Reading it, you can tear through 240 pages in 9.58 seconds. Which also happens to be Usain Bolt's 100 meter world record. Puma: forever faster.
Philosophy	Publicis Pixelpark has been working with PUMA to help drive their corporate mission statement "Forever Faster". It includes the print edition of the annual report 2017, the invitation to the annual General Meeting and a microsite, which is also embedded in the movie "9.58 Seconds".
Media Type	Web Site
Length	45 seconds
More Information	https://www.adforum.com/agency/6182/creative-work/34565016/fastest-annual-report-in-the-world/puma
Chief Creative Officer	Timm Weber
Executive Creative Director	Bernhard Tikale
Creative Director	Eike Fietje
Creative Director	Joshua Mackowiak
Creative Director Publishing	Reinhard Sorger
Art Director	Pascal Ehrenberg
Interactive Developer	Dietmar Birner
Account Manager	Marilyn del'Antonio