| Title | Book Of Birds |
| Agency |
Gürtlerbachmann Werbung GmbH
|
| Campaign |
Book Of Birds
|
| Advertiser |
Ludwig Görtz GmbH
|
| Brand |
Görtz
|
| Posted | July 2011 |
| Business Sector | Newspapers, Magazines, Books
|
| Philosophy | Görtz runs not only in the Alstertal shopping centre as a special children’s shop but also controls many children's sections in Görtz shoe stores all over Germany. In these sections, you will find highly skilled experts, who offer shoes and accessories for children in between the ages of 0 and 12 years. In order to push these children’s sections and popularise them more, it was the task to create a promotion, which will bring up the customer frequency in these sections and win new customers for the Görzt customer card programme. |
| Result | In the past years there have been many promotions with the intention of stimulating the Görtz children’s sections and to win more customers for the Görtz card. Comparing to the Görtz world of birds all of them were much more complex and resulted in more cost. Regardless of other arrangements, in order to be successful it comes down to new applications for the Görtz customer card programme. The Görtz world of birds was colourful and eye-catching. It spread the passion of collection, caused hundreds of applications for the Görtz card and was more effective than any promotion before. |
| Media Type |
Packaging, Branding & Design
|
| Creative Director |
Uli Gürtler
|
| Art Director |
Veronika Kieneke
|
| Illustrator |
Veronika Kieneke
|
| Account Manager |
Anne Kenney
|
