| Title | Baby |
| Agency | Crispin Porter + Bogusky |
| Campaign | New Branding - Shimano |
| Advertiser | Shimano, Inc. |
| Brand | Shimano |
| Posted | August 2001 |
| Business Sector | Leisure & Sport Equipment |
| Tagline | How do we do it? |
| Media Type | |
| Market | United States |
| Creative Director | Alex Bogusky |
| Art Director | Ryan O'Rourke |
| Copywriter | Steve O'Connell |
| Photographer | Daniel Peebles |
| Photographer | Sebastian Gray |
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