| Title | The Parking Thrillharmonics |
| Agency | Scholz & Friends Hamburg GmbH |
| Campaign | The Parking Thrillharmonics |
| Advertiser | General Motors Corp. |
| Brand | Opel Advanced Park Assist |
| Date of First Broadcast/Publication | 2017 |
| Business Sector | Cars |
| Philosophy | Reverse parking is not for everyone. That’s why Opel offers Advanced Park Assist in many of their cars. This system parks the car on its own at the push of a button, saving hesitant drivers a whole load of stress. Opel briefed us to promote the benefit of this feature in a witty and compelling way. Introducing ‘The Parking Thrillharmonics’, a guerrilla orchestra that appears out of nowhere when unsuspecting drivers find an empty parking spot, then provides their painstaking manoeuvres with a nerve-jangling, Hollywood-thriller soundtrack. In the heart of Berlin, at the height of the rush hour. Once the drivers had managed to get themselves parked, we held up posters revealing the idea behind the orchestra. Our frazzled victims received an invitation to take a test drive and find out for themselves how easy parking can be – in a new Opel Insignia equipped with Advanced Park Assist. |
| Media Type | Television |
| Length | |
| Corporate Name of Client | Adam Opel AG |
| Chief Marketing Officer | Tina Müller |
| Group Manager Brand Management | Elsa Touchard |
| Strategy | Elsa Touchard |
| Sponsoring | Elsa Touchard |
| Director Brand Strategy | Tobias Gubitz |
| Marketing Communications | Tobias Gubitz |
| Account Manager | Christian Jäschke |
| Chief Creative Officer | Niels Alzen |
| Creative Director | Jonas Keller |
| Creative Director | Christian Fritsche |
| Copywriter | Nicolas Egeler |
| Art Director | Felix Umbach |
| Art Director | Silja Wolters |
| Agency Producer | Christoph Köhler |
| Production Company | CZAR Film Berlin |
| Director | Caspar-Jan Hogerzeil |
| Director of Photography | Thomas Neumann |
| Editor | Simon Dopslaf |
| Colourist | Mike Bothe |
| Music Composer | Thorsten W. Hansen |
| Music Performed By | Neue Philharmonie Berlin |
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