| Title | Come Home 1 |
| Agency | Target Marketing & Communications |
| Campaign | Come Home 2022 |
| Advertiser | Newfoundland and Labrador Tourism |
| Brand | Newfoundland and Labrador Tourism |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Destinations (Countries & Places) |
| Philosophy | For the last two years, the whole world re-evaluated their priorities as life was put on pause. We were told to stay, to wait, and to isolate. During this period of reflection, experiential travellers were grounded – their indomitable spirit confined to their homes. Once Newfoundland and Labrador's borders reopened, we welcomed travellers by creating a campaign manifesto representing an entire provincial philosophy; a powerful metaphor for how Newfoundlanders and Labradorians live life. To take no day for granted and Leave No Song Unsung. |
| Media Type | |
| Length | |
| Creative Director | TJ Arch |
| Creative Director | Darren Clarke |
| Art Director | Tom Murphy |
| Art Director | Rodger Eyre |
| Art Director | Amanda Blackwood |
| Art Director | Jennifer Szilagyi |
| Copywriter | TJ Arch |
| Copywriter | Darren Clarke |
| Copywriter | Justina Elias |
| Copywriter | Joel Felker |
| Director of Account Management | Catherine Kelly |
| Account Director | Ernie Brake |
| Account Manager | Allison Daley |
| Strategic Planner | Noel O’Dea |
| Agency Production Manager | Vivian Tulk |
| Director of Communications and Media Planning | Jef Combdon |
More Work
SEE ALLFamous Fingers
- BRAND:
- Prostate Cancer Awareness
- AGENCY:
- McCann Montreal
Famous Fingers - Website
- BRAND:
- Prostate Cancer Awareness
- AGENCY:
- McCann Montreal
Famous Fingers - Display
- BRAND:
- Prostate Cancer Awareness
- AGENCY:
- McCann Montreal