| Philosophy | Joint, an independent creative agency based in London, has teamed up with Vue and Universal to create a cinema first campaign aimed at increasing anticipation for the forthcoming Jurassic World Dominion, due for release on the 10th of June. Launching on May 5th in cinemas across 8 markets, the ad campaign recreates Joint and Vue’s successful ‘Get Lost’ film featuring Sir Ridley Scott and John Boyega - but with the added surprise of featuring the Jurassic World dinosaurs. Building the dinosaur assets and placing them into an existing film meant an intensive production process led by Tippett (Universal). The collaboration between Joint, Vue and Universal (Tippett) ensured the dinosaurs were input perfectly in order to represent the new Jurassic World Dominion film premise – in which dinosaurs live amongst us. The film also brings to life Vue’s point of view that the world is full of distractions fighting for our attention (even T-Rex!), highlighting the importance of switching off the outside world to truly immerse yourself in a great story at Vue. |