De Cabrón Chillis - "Rocket Man"

Fullpack Comunicação Rio de Janeiro, Brazil

3658

Brand: De Cabrón Chillis
Country: Brazil

Advertiser: De Cabrón Chillis

Title	Rocket Man
Agency	Fullpack Comunicação
Campaign	Rocket Lunch
Advertiser	De Cabrón Chillis
Brand	De Cabrón Chillis
Date of First Broadcast/Publication	2019 / 4
Business Sector	Herbs & Spices
Story	When you taste the intense De Cabrón's Traditional Chipotle Sauce, made with selected jalapeños and smoked with fruit firewood for 288 hours in a row, you feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket.
Philosophy	The concept for the piece was based on the sensation you feel when tasting the intense De Cabrón’s Traditional Chipotle Sauce. You feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket. Using a fun language, with a lot of details, we created a character, all modeled in 3D, which looks like a rocket. The inspiration came from real rocket launch photos and videos.
Problem	The De Cabron's Traditional Chipotle sauce is a strong pepper. Considered one of the hottest they have. So, their briefing was to create a piece of advertising that could show people how strong it really is.
Result	The points of sale of the De Cabron are usually crowded. So we needed something with a good visual impact to draw people's attention. In order to do that, we created two prints that passed the message in a very fun e simple way. It also be used on social media and print ad (newspaper and magazine).
Media Type	Magazine
Soundtrack	-
Chief Creative Officer	Álvaro Rodrigues
Creative Director	Álvaro Rodrigues
Creative Director	Bruno Almeida
Art Director	Felipe Paganoti
Copywriter	Igor Pontes
Copywriter	Tiago Daltro
Illustrator	Studio Nuts
Approval Client	Leo Spigariol