| Title | Maggi presents: Cooking Blindly |
| Agency | Publicis Brasil Comunicação |
| Campaign | Maggi presents: Cooking Blindly |
| Advertiser | Nestlé |
| Brand | Maggi |
| Date of First Broadcast/Publication | 2021 / 5 |
| Business Sector | Food |
| Story | Cooking Blindly is a 130-page sensory guide that aims to stimulate the five senses: illustrations of the dishes and printing in Braille; smell, since it will be possible to feel the aromas of the spices mentioned in the recipes; vision, since the publication has a design that allows people with low vision to read the content; and hearing, both with buttons that emit sounds from the instruments to be used in preparation and with the audiobook version. The taste is due to the delivery of the book, the recipes contained therein. The publication has also an official website (www.cozinhaascegas.com.br) |
| Problem | Cooking is something that everyone can and should participate in. |
| Media Type | Case Study |
| Length | |
| Creative Team | Domenico Massareto |
| Creative Team | Gustavo Victorino |
| Creative Team | Samuel Normando |
| Creative Team | José Bortoloni |
| Creative Team | Lucas Zulian |
| Creative Team | Daniel Rocha |
| Graphic Producer | Eduardo Bueno |
| RTVC | Renata Sayao |
| RTVC | Valeria Andrighetti |
| CONTENT MANAGER | Cláudia Cecília |
| CONTENT MANAGER | Nicolle Ferreira |
| Account Management | Gabriela Borges |
| Account Management | Gabriela Zorzi |
| Account Management | Laura Melo |
| Account Management | Elisa Gabriel |
| Advertising Manager | Beatrice Fasquel |
| Advertising Manager | Frank Pflaumer |
| Advertising Manager | Samara Ferrara |
| Advertising Manager | Carine Mahler |
| Advertising Manager | Daniela Marques |
| Advertising Manager | Caio Queiroz |
| Advertising Manager | Kely Magalhaes |
| Advertising Manager | Patricia Otani |
| Advertising Manager | Francisco H. Della Manna |
| Advertising Manager | Alexandre Munck |
| Advertising Manager | Marina Franciulli |
| Advertising Manager | Camilla Carmo |
| Audio Post Production | CANJA Audio Culture |
| Producer | Silvio Medeiros |
| Photographer | Gustavo Mendes |
More Work
SEE ALLTuna Fish with vegetables
- BRAND:
- Mavesa
- AGENCY:
- MullenLowe Guatemala