Alain Rouxel
Creative Director at Créacom Corporate
Paris, France
TitleScuba Diver with Engine
Agency
Campaign Scuba Diver with Engine
Advertiser Société de Prévoyance Bancaire
Brand Société de Prévoyance Bancaire - SPB
PostedJuly 2000
Product Services
Business Sector Banking, Finance, Law & Insurance
Tagline A Databank of Ideas for Banks
Tagline (original language) Une banque d'idées pour les banques
Story Blue background
Philosophy The "Explorer" theme taken to show a company or a search for new valuables.
Problem Show the market that the occupations of the SPB go further than insurances.
Media Type Magazine
Market France
Creative Director
Copywriter Nelly Chevais

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