Title | Scuba Diver with Engine |
Agency | Créacom Corporate |
Campaign | Scuba Diver with Engine |
Advertiser | Société de Prévoyance Bancaire |
Brand | Société de Prévoyance Bancaire - SPB |
Posted | July 2000 |
Product | Services |
Business Sector | Banking, Finance, Law & Insurance |
Tagline | A Databank of Ideas for Banks |
Tagline (original language) | Une banque d'idées pour les banques |
Story | Blue background |
Philosophy | The "Explorer" theme taken to show a company or a search for new valuables. |
Problem | Show the market that the occupations of the SPB go further than insurances. |
Media Type | Magazine |
Market | France |
Creative Director | Alain Rouxel |
Copywriter | Nelly Chevais |