Starz / Lionsgate+ - "Life Uncensored "

adam&eveDDB

adam&eveDDB London, United Kingdom

1118

Brand: Starz / Lionsgate+
Country: United Kingdom

Advertiser: Lionsgate Entertainment Corporation

Title	Life Uncensored
Agency	adam&eveDDB
Campaign	Life Uncensored
Advertiser	Lionsgate Entertainment Corporation
Brand	Starz / Lionsgate+
Date of First Broadcast/Publication	2023 / 9
Business Sector	Media, Publishing & Production
Philosophy	LIONSGATE+’s LIFE UNCENSORED campaign is brought to life in the one-night-event “A Night of Uncensored Entertainment”, solidifying the streaming platform’s position as the home of unapologetic adult escapism. As part of the latest work in the LIFE UNCENSORED campaign for LIONSGATE+, the event was created by adam&eveDDB and produced by Creative Giants. The guestlist was made up of London’s top tastemakers including influencers (Ephraim Lisk, Megan Bolton, Yvonne Victoria, Sophie Foster and more), press and partners, who were invited to experience the best and boldest of what the LIONSGATE+ platform has to offer. Hosts Envy the Drag Queen and PXSSY PALACE entertained a lively crowd inside the Film Shed adorned with dozens of TV screens displaying trailers of bold and provocative content from LIONSGATE+. On arrival guests were given a personalized passport to document their visit to four themed experience rooms dedicated to key shows – Outlander, The Great, P-Valley and Power Book IV: Force. The uncensored evening offered attendees the opportunity to visit rooms built like an 18th Century throne room, a strip club, a Scottish hilltop and a rage room set on the streets of Chicago. Within these rooms Scottish love odes were picked from trees and instagrammable regal scenes were set up for the kings and queens: the guests. Show inspired cocktails and canapes were dished up, serving an uncensored menu from ‘Exxxtra Crispy Wings’ to ‘Get Out My Grill burgers’. The event forms part of LIONSGATE+’s latest provocative campaign ‘Life Uncensored’ that positioned the premium streaming service as the ultimate destination for unapologetic adult escapism. The work from adam&eveDDB spanned TV, immersive OOH, radio, digital and social media, showcasing that LIONSGATE+ is the only place where audiences can live censor-free.
Media Type	Television
Length	40 seconds
Post Production	Absolute Post
Music / Sound Design	750mph
Music Company / Composer	Audio Network
Advertising Manager	Darren Nielson
Advertising Manager	Linnea Hemenez
Advertising Manager	Melissa “Missy” Stankowski
Advertising Manager	Barbara Jeffrey
Advertising Manager	David Hutchin
Client Executive Creative Director	Rama Crouch-Wong
Producer	Curtis Forristal
Advertising Manager	Candice Heath
Advertising Manager	Lana Huh
Client Creative Director	Kirk Fennel
Brand Strategy Manager	Anya Hurd
Advertising Manager	Christian Leoni
Advertising Manager	Kate Bianco
Chief Creative Officer	Richard Brim
Agency Producer	Sally Patterson
Agency Producer	Petrina Kilby
Agency Producer	Rebecca Treloar
Agency Producer	Nereida Valles
Agency Producer	Kayla Rudess
Chief Strategy Officer	Martin Beverley
Head Of Planning	Will Grundy
Head Of Planning	Lisa Stoney
Planner	Lisa Stoney
Chair	Tammy Einav
Chief Executive Officer (CEO)	Helen Andrews
Chief Client Officer	Miranda Hipwell
Managing Director	James Rowe
Business Director	Jo Lorimer
Account Director	Lily Henry
Account Director	Erin Brogan
Account Management Team	Emma Falkenberry
Creative Director	Mark Shanley
Copywriter	Jane Barker
Art Director	Gaby Grant
Creative	Osob Yusuf
Animation	Niko Brown
Designer	Kelsey Plantas
Production Company	OB42
Executive Producer	Sam Holmes
Producer	Jack Bradley
Director	Diego Nunez Irigoyen
Director of Photography (DOP)	Giuseppe Favale
Media Agency	Local Planet
Editing Company	Shift Post
Editor	Saam Hodivala
Editing Company	C&A
Editor	James Ireland
Editor	Adrian Scanlon
Editorial Producer	Stephen Mead
Post-production Producer	Lisa Vaughan
Post-production Producer	Dannica Green
VFX Lead	Ben Robards
Colorist	Jules Wileman
Music	Theodore music
Music Supervision	Tom Stanford