| Title | 0mph |
| Agency | WCRS |
| Campaign | BMW Z4 Launch |
| Advertiser | BMW |
| Brand | BMW |
| Posted | July 2003 |
| Product | Z4 |
| Business Sector | Cars |
| Tagline | 0mph Never Looked So Fast |
| Philosophy | O mph shows a series of forms reflected dynamically on the surface of the car giving the impression of the car in motion. The ad ends with the line O mph never looked so fast and it is revealed that that car is actually stationary. |
| Problem | The new BMW Z4 launched in the UK with two 30 second films that focused on the dynamic character of the new Z4. Following on from the BMW 7 Series, that launched last March, the BMW Z4 is the latest expression of BMWs new design philosophy that offers a taste of things to come. The Z4 is being positioned as a true roadster for people who enjoy driving and will compete head to head with the Porsche Boxster and Audi TT. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Executive Creative Director | Leon Jaume |
| Art Director | Andy Dibb |
| Copywriter | Steve Little |
| Director | John Selby |
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