| Title | Jacques |
| Agency | Lowe London |
| Campaign | Reassuringly Expensive - Stella Artois |
| Advertiser | Whitbread Beer Company |
| Brand | Stella Artois |
| Date of First Broadcast/Publication | 1990 / 6 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Stella Artois. Reassuringly expensive. |
| Philosophy | The Reassuringly Expensive TV campaign for Stella Artois drives the brand's growth by creating a unique relationship with its drinkers which means they will change their drinking behaviour if the brand is present on the bar. They drink more premium lager, which is more profitable for publicans, who therefore want to stock the brand more than any other draught lager. Distribution of Stella has grown massively as a result. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Don Barclay |
| Art Director | Charles Inge |
| Copywriter | Jane Inge |
| Production Company | BFCS |
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