| Title | On Fire |
| Agency | Hill Holliday |
| Campaign | On Fire |
| Advertiser | Uniformed Fire Officers Association |
| Brand | UFOA |
| Posted | July 2004 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | New York is on fire! |
| Philosophy | On behalf of the NY firefighters a guerilla campaign was produced. Flames were projected onto major buildings around New York City, including the Mayor's residence, to get the people of New York to call the Mayor and stop the firehouse from closing. |
| Problem | Mayor Bloomberg announced that several New York City firehouses were due to close because of budget cuts. |
| Media Type | Direct Marketing |
| Length | |
| Market | United States |
| Creative Director | Jeoren Bours |
| Art Director | Melanie Forster |
| Copywriter | Melanie Forster |
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