Title | Flower in Bloom New York |
Agency | Deutsch NY |
Campaign | This is How it Should Feel - Westin |
Advertiser | Westin Hotels & Resorts |
Brand | Westin |
Date of First Broadcast/Publication | 2007 / 7 |
Business Sector | Hotels, Resorts |
Tagline | This is how it should feel. |
Story | Westin is also re-lensing billboards, with unique three-dimensional billboards spread out over five major U.S. cities. Situated in Manhattan near the entrance to the Holland Tunnel, a three-dimensional billboard of a simple Zen garden provides a visual escape from a heavily congested traffic zone. In Boston, multiple three-dimensional skydivers are placed in front of a beautifully printed sky. The goal is to provide commuters with a different, more invigorating take on rush hour. |
Media Type | Billboard |
Chief Creative Officer | Heh Assoc |
Group Creative Director | Scott Schindler |
Art Director | Helena Thorsell |
Art Director | Eric Rojas |
Art Director | John Cheung |
Copywriter | Mike Leibowitz |
Director of Broadcast Production | Jim Frame |
Executive Agency Producer | Eve Kornblum |
Production Company | Isle 8 Productions |