Jason Peterson
Chief Creative Officer at Havas Chicago
New York, United States
TitleEl Viaje Epico
Agency
Campaign Me Conviene
Advertiser DishLATINO
Brand DishLATINO
Date of First Broadcast/Publication 2014 / 10
Business Sector Cable / Satellite Services
Story Dish Network is spoofing Volvo's "Epic Split" commercial for DishLatino consumers via its "Me Conviene" multicultural campaign. However, in the "El Viaje Epico" spot, Mexican actor Eugenio Derbez is shown splitting his legs between two slow moving push carts while promoting the satellite TV provider's services. 
Media Type Web Film
Length
Chief Creative Officer
Group Creative Director
SVP, Strategy Director
Copywriter
Senior Copywriter
Art Director
Executive Producer
Photographer

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