| Title | Tony's Trip to Thailand |
| Agency | Cossette Communication-Marketing |
| Campaign | The A to Z of solutions at YellowPages.ca - Yellow Pages |
| Advertiser | Yellow Pages |
| Brand | Yellow Pages |
| Posted | May 2005 |
| Product | YellowPages.ca |
| Business Sector | Yellow Pages & Directories |
| Story | The creative team employs excessive alliteration to tell amusing short tales in which the hero or heroine eventually, and wisely, consults YellowPages.ca. |
| Philosophy | The chosen concept incorporates three main ingredients that together. In opting for a humorous tone, we were looking to create a strong feeling of brand personality. The idea of telling these little stories using the alphabet as a theme not only gives us room to play with different consumer cycles, but also ties everything together by emphasizing the directorys classification system: alphabetical. |
| Problem | Contribute to increasing awareness of YellowPages.ca and to positioning the sites proximity search tool. |
| Media Type | Radio |
| Length | |
| Market | Canada |
| Account Director | Mathieu Duffar |
| Copywriter | Neil Frisby |
| Production Company Producer | Nycole Lemonde |
| Creative Director | Jo-Ann Munro |
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