Title | Lift |
Agency | DDB Group Italy |
Campaign | Lift |
Advertiser | IKEA |
Brand | IKEA |
Date of First Broadcast/Publication | 2018 / 11 |
Business Sector | Drugstores, Specialty Stores |
Story | Two total strangers get stuck in an elevator at Ikea on Christmas Eve. Despite the inconvenience, they gradually decide to make the most of it. A tin of biscuits, a few fairy lights, an assembled armchair, a hearth made of boxes, an improvised holiday game and voila: what could have been a disaster turns into a cosy little occasion to celebrate the festive season in a unique way. With IKEA any moment can become the right occasion to celebrate Christmas. |
Media Type | Television |
Length | |
Director | Augusto Zapiola |
Production Company | Mercurio Cinematografica |