Augusto Zapiola
Director at ParanoidBR
São Paulo, Brazil
TitleLift
Agency
Campaign Lift
Advertiser IKEA
Brand IKEA
Date of First Broadcast/Publication 2018 / 11
Business Sector Drugstores, Specialty Stores
Story Two total strangers get stuck in an elevator at Ikea on Christmas Eve. Despite the inconvenience, they gradually decide to make the most of it. A tin of biscuits, a few fairy lights, an assembled armchair, a hearth made of boxes, an improvised holiday game and voila: what could have been a disaster turns into a cosy little occasion to celebrate the festive season in a unique way. With IKEA any moment can become the right occasion to celebrate Christmas.
Media Type Television
Length
Director
Production Company

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