Wildlife Conservation Society - "Protect Wildlife. Protect Us."

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, United States

2571

This ad is part of the ACT Responsible Collection

Brand: Wildlife Conservation Society
Country: United States

Advertiser: Wildlife Conservation Society

Title	Protect Wildlife. Protect Us.
Agency	Saatchi & Saatchi Wellness
Campaign	Protect Wildlife. Protect Us.
Advertiser	Wildlife Conservation Society
Brand	Wildlife Conservation Society
Date of First Broadcast/Publication	2020 / 10
Business Sector	Preservation of Monuments, Parks & Wildlife
Tagline	Protect wildlife means protecting us.
Story	Thought to have been the cause of the unprecedented COVID-19 pandemic, wildlife markets and other wildlife trade for human consumption leaves the human population exposed to the threat of more dangerous diseases—while also leaving wildlife exposed to threats of extinction. So, when we act to protect wildlife, in turn, we are acting to protect ourselves from future deadly diseases. It’s with this premise that we developed a campaign for the Wildlife Conservation Society, WCS, that would lead people to take direct action and reach out to members of congress and urge them to enact policies and federal legislation that aim to ban wildlife trade in the U.S. market as well as putting pressure on the U.N. to pass a resolution to stop commercial wildlife trade (particularly birds and mammals) for human consumption. To most effectively communicate our message we chose to focus on image that has become shorthand for this pandemic, the protective mask. An image every person on the planet now has a personal connection to. By utilizing the mask as a blank canvas we project images of trafficked wildlife directly on top, quickly communicating the connectedness of wildlife for human consumption and their role in this and future pandemics and how protecting one species leads to protecting another, us.
Media Type	Digital
Length	32 seconds
More Information	https://www.wcs.org/protect-wildlife-protect-us
Chief Creative Officer	Kathy Delaney
EVP Creative Director	Brendan Ward
Associate Creative Director	Danny Noval
Art Director	Hailey Seiferheld
Copy Supervisor	Delsa Keirnan
VP Account Director	Tiffany Chan
Executive Producer	Susan Ducey
Executive Creative Director	Vico Sharabani
Executive Producer	deborah sullivan
VFX Artist	Asaf Yeger
Editor	Michael Elliot