Title | Cover |
Agency | Doner |
Campaign | The True Nurse Stories |
Advertiser | Allegheny Health Network |
Brand | Allegheny Health Network |
Date of First Broadcast/Publication | 2020 / 12 |
Business Sector | Public Safety, Health & Hygiene |
Story | If 2020 has cemented anything, it’s that real heroes don’t wear capes; they wear scrubs. Allegheny Health Network (AHN) and Marvel Comics agree. Marvel, the iconic media brand, has collaborated with AHN to celebrate real-life healthcare heroes through a brand-new comic book, developed together with advertising agency Doner. AHN is introducing The True Nurse Stories, a new Marvel comic book about real-life nurses and their heroism. Each character and story stems from the experiences of real people who provide healthcare throughout AHN’s 13 hospital facilities in Western Pennsylvania, serving as amalgams of the dozens of nurses who shared their stories. |
Media Type | |
VP Executive Producer | Mike Stark |
EVP Creative Director | Jon Krevolin |
Global Chief Creative Officer | Eric Weisberg |
Copywriter | Jay Brockmeier |
SVP Brand Marketing | Shelby Rauen |
Social Strategist | Katie Pavlak |
EVP | Pete Spender |
SVP Brand Marketing | Jamie Heberling |
Assistant Account Executive | Skyler Mills |
SVP Group Director | Stephen Osterman |
Copywriter | Burke DiPiazza |
Art Director | Rob Reid |
Art Director | Sara Showers |
Project Manager | Eric Kanerva |
Project Manager | Stacie Burgess |
Associate Social Producer | Brian Warneck |
Art Producer | James LaMoreaux |
Producer | Skylar Healy |