CIBC Private Wealth Management - "Portraits 30s"

Juniper Park\TBWA

Juniper Park\TBWA Toronto, Canada

6446

Title	Portraits 30s
Agency	Juniper Park\TBWA
Campaign	Portraits
Advertiser	CIBC
Brand	CIBC Private Wealth Management
Date of First Broadcast/Publication	2017 / 5
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Tagline	Artists capture the real you. So do we.
Story	CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print.
Media Type	Television
Length	30 seconds
Chief Creative Officer	Alan Madill
Chief Creative Officer	Terry Drummond
Chief Creative Officer	Barry Quinn
Group Creative Director	Andy Linardatos
Group Creative Director	Hylton Mann
Group Creative Director	Christina Gliha
Video Producer	Margaret John
Digital Producer	Laura Felstiner
Digital Producer	Jenny Kim
Print Producer	Toby Sime
VP, Group Account Director	Shelly-Ann Scott
Account Director	Michelle Bobbie
Account Executive	Kristen Lee