| Title | Destress |
| Agency | Apex / BBDO |
| Campaign | Destress |
| Advertiser | Heineken |
| Brand | Tecate |
| Date of First Broadcast/Publication | 2014 / 4 |
| Business Sector | Alcoholic |
| Tagline | Destress |
| Story | Nobody resist the pleasant and de-stressing sensation of bursting the bubbles from the wrapping material of some productics taking advantage of the similarity of thes buless with beer foam we applied this material to one of its procucts in these manner we brought to custumer hands the relaxing sensation that they can also enjoy with a Tecate beer |
| Philosophy | Nobody resist the pleasant and de-stressing sensation of bursting the bubbles from the wrapping material of some productics taking advantage of the similarity of thes buless with beer foam we applied this material to one of its procucts in these manner we brought to custumer hands the relaxing sensation that they can also enjoy with a Tecate beer |
| Problem | We need to impact the writers of Blur magazine witch are most ypung working people and they are really critical to impress |
| Result | the top of mind of TECATE beer grow with just two publications |
| Media Type | |
| Creative Director | Salvador Martinez |
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