3M - "Making School Zones Safer Around the World"

McCann New York

McCann New York New York, United States

1856

Brand: 3M
Country: United States

Advertiser: 3M

Title	Making School Zones Safer Around the World
Agency	McCann New York
Campaign	Making School Zones Safer Around the World
Advertiser	3M
Brand	3M
Date of First Broadcast/Publication	2022 / 4
Business Sector	Industry
Philosophy	3M brings visibility to an issue that is too often left in the dark. The company recently launched Project School Zone Safety, a company initiative aimed to raise global awareness of the road dangers children face traveling to and from school. According to Safe Kids Worldwide, 500 school-age children die in roadside accidents every day. To help address this issue, 3M is sharing the stories of those most impacted through compelling video footage and real-life testimonies. Starting with 100 schools around the world, Project School Zone Safety is implementing science-driven innovations to make road improvements to help protect the lives of children. While 3M implements on-the-ground changes, the media campaign will showcase real stories, from real people, in these communities, touching on the positive impact that these solutions have made in their lives. 3M captured footage and testimonies on location from students, families, and educational administrators, including Mexico, India, and St. Paul, Minnesota.
Media Type	Integrated Media/360 Activation
Length	30 seconds
EVP, Global Executive Creative Director	Caprice Yu
EVP Director Of Brand Content	Dave Moore
SVP, Group Creative Director	Chad Baker
SVP, Group Creative Director	Ryan Paulson
Associate Creative Director	Eric Aragon
Associate Creative Director	Jack Deligter
Chief Strategy Officer	Erica Yahr
SVP, Group Strategy Director	Laura Frank
VP Strategy Director	Emily Brown
Strategist	Emily Castellano
SVP Executive Music Producer	Eric Johnson
Music Producer	Colleen Dahlstrom
SVP Executive Integrated Producer	Kathy Love
SVP Executive Account Director	Amber Greenwalt
VP Account Director	Alba Berdala
Account Supervisor	Emily Charlton
Assistant Account Executive	Katherine Zhang
Advertising Manager	Brian Rice
Advertising Manager	Yemisi Emiola
Advertising Manager	Kristine Frost
Advertising Manager	Cindy Ridge
Advertising Manager	Caitie Beisswenger
Advertising Manager	Betsy Kennedy
Advertising Manager	Stephanie Dodd
Head of Content	Adam D. Hirsch
Production Company	Craft NY
Senior Producer	Zoe Katz Greene
Director of Photography (DOP)	Karina Silva
Director of Photography (DOP)	Reuben Steinberg
Editor	Max Sitnikov
Editor	Ilya Katsap
Senior Producer	Liz Snyder
Junior Producer/Assistant Editor	Hayley Danke
Assistant Editor	Paul DeCarlo
Assistant Editor	Sarah May
Audio Engineer	Nick MacDonald
Audio Engineer	Gerard McConville
Colorist	Devin Altobello
Graphic Artist	Matt Flamm
Graphic Artist	Rebekah Piaquadio
Graphic Artist	Ian Lamont-Havers