Audi E-tron - "Suffragette Movement"

DDB Madrid

DDB Madrid Madrid, Spain

3471

Title	Suffragette Movement
Agency	DDB Madrid
Campaign	Audi e-tron
Advertiser	Volkswagen Group
Brand	Audi E-tron
Date of First Broadcast/Publication	2019 / 4
Business Sector	Automotive
Philosophy	The automobile market is on a fast path to change. Every day more and more innovations are transforming the sector inclining it to electricity as a eco-friendlier and more efficient fuel alternative. This trend is responding to a new way of understanding mobility, a 180 degree that aims to transform the automobile market forever and change our way of enjoying driving. This is the context that inspired DDB Spain to create their latest campaign for the Audi e-tron, the first 100% electric car of the brand. The agency reimagined those revolutions that, as the electric mobility, changed the way we lived and understood our world. The French revolution, the Russian revolution, and the suffragette movement get electrified in these three prints ad campaign that showcases that Audi, a brand used to innovation, will be one of the main characters of the new electric revolution.
Media Type	Case Study
GCD	Jose Maria Roca De Vinals
ECD	Jaume Badia
Creative Director	Guille Ramirez
Creative Director	Alex Ademà
Art Director	Fran Arguijo
Art Director	Alberto Planelles
Copywriter	Carlos Weil
Client Service Director	Francesca González
Account Director	Asier García
Account Executive	Veronica Martin
Producer	Ana Ortiz
Studio	Wild Pony