Title | Rare Words |
Title (original language) | Palabras raras |
Agency | TBWA Buenos Aires |
Campaign | Rare Words |
Advertiser | Arcos Dorados |
Brand | McDonald's |
Date of First Broadcast/Publication | 2021 / 9 |
Business Sector | Restaurants & Fast Food |
Philosophy | By eliminating artificial colors and flavors from its children's menus, McDonald’s communicates in a fun way, through its favorite customers, that flavorings, artificial, colorings and other “weird words” will no longer be present in the popular Happy Meal. The spot is aimed at audiences throughout Latin America. |
Media Type | Television |
Length | |
Production Company | Landia |
Creative Team | Juan Cruz Bazterrica |
Creative Team | Roberto Lestón |
Creative Team | Lisandro Grandal |
Creative Team | Gonzalo Gaitán |
Creative Team | Milagros Tammaro |
Account Management Team | Vicky de Frankenberg |
Account Management Team | Ana Geraldino |
Account Management Team | Belén Pollaccia |
Account Management Team | Belén Gonzalez |
Account Management Team | Julieta Rochi |
Agency Producer | Geraldine Pourciel |
Producer | Ludmila Herms |
Director | Alan Segal |
Music | BAMBA MUSIC |
Photographer | Martin Sigal |
Production Company | Brite Productions |
Producer | Guille Iriarte |
Assistant Photographer | Francisco Odriozola |
Assistant Photographer | Alan Roskyn |
Retoucher | Fernando Stordeour |