| Title | Choose Your AO |
| Agency | Special Group |
| Campaign | Choose Your AO |
| Advertiser | Uber Eats |
| Brand | Uber Eats |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Restaurants & Fast Food |
| Tagline | This calls for... |
| Story | Uber Eats gave viewers the ultimate power of choice, in a world first "choose your own adventure" interactive TV campaign. Choose your own AO” features tournament stars Ash Barty, Nick Kyrgios and Todd Woodbridge in a series of films that each propose three alternate endings. In order to see how the stories unfold, viewers scan the QR code on their TV sets to see the ridiculously entertaining ending of their choice. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Market | Australia |
| Head of Marketing | Lucinda Barlow |
| Marketing Director | Andy Morley |
| Marketing Director | David Griffiths |
| Advertising Manager | Josh Pickstone |
| Advertising Manager | Channa Goonasekara |
| Advertising Manager | Nick Vindin |
| Advertising Manager | Louisa Chu |
| Advertising Manager | Ally Doube |
| Advertising Manager | Isaac Lai |
| Advertising Manager | Viktor Jacobsson |
| Chief Creative Officer | Tom Martin |
| Managing Partner | Tom Martin |
| Chief Creative Officer | Julian Schreiber |
| Managing Partner | Julian Schreiber |
| Creative Director | Max McKeon |
| Creative Director | Sarah Parris |
| Creative Team | Jade Manning |
| Creative Director | Jade Manning |
| Creative Team | Vince Osmond |
| Creative Director | Vince Osmond |
| Creative Team | Cat Williams |
| Creative Team | Jessica Roberts |
| Creative technologist | Laurent Marcus |
| Chief Executive Officer (CEO) | Lindsey Evans |
| Managing Partner | Lindsey Evans |
| Chief Executive Officer (CEO) | Cade Heyde |
| Managing Partner | Cade Heyde |
| Business Director | Liam Walker |
| Business Manager | Maddie Armstrong |
| Group Strategy Director | Celia Garforth |
| Strategist | Kellie Box |
| Executive Producer | Wendy Gillies |
| Integrated Producer | Stephanie Wilkinson |
| Digital Producer | Stacey Szabo |
| Casting | Emily Stewart |
| Social Lead | Lachlan Stewart |
| Social Media Expert | Sarah Mckie |
| Production Company | Scoundrel |
| Director | James Dive |
| Executive Producer | Adrian Shapiro |
| Post Production | The Editors |
| Editor | Stuart Morley |
| Editor | Mark Burnett |
| Colorist | Andy Clarkson |
| Sound | Rumble Studios |
| Sound Engineer | Tone Aston |
| Sound Engineer | Cam Milne |
| Adam Moses | |
| Executive Producer | Michael Gie |
| Production Coordinator | Zoe Izzard |
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